According to survey conducted by the Pew Research Center, almost 80 percent of Internet users search for products or services that they consider to be a worthwhile purchase. It also showed that almost 70 percent of online users search for information about people they are already acquainted with or want to become contacts with.
With those statistics in mind, businesses know they must somehow put themselves in front of potential customers in order to have a chance at gaining any ground in such competitive markets. One of those ways is through hosting web videos on sites.
The Pew Research Ccenter survey also showed that 72 percent of Internet users enjoyed watching web videos online. With such a high percentage of adult interest in web videos, companies should take that into consideration when trying to target consumers through what they find interesting.
One way of grabbing consumer attention is through video testimonials. Many websites like to include reviews of their products, written testimonials to vouch for the company’s customer service, product and services, or even an introductory video message from the CEO to the viewers. By transferring those written testimonials to video testimonials, they may give your site the technological edge that it may lack and a more personal touch.
People connect better with other people and since web videos of people are the closest you can get to an in-person experience, there is a higher chance of making a connection or even getting the correct message across through the experiences and words of others in this new way. Many professional companies choose to hire a spokesperson to be in the featured web videos on the site.
Video testimonials offer visitors a chance to see how dedicated the company is about providing quality products and services. Personality and emotions translate better in a video then it does in written form on a page. You can see how commanding their presence is and even how much more convincing the message is when conveyed with emotion and vocal inflection.
Displaying a short video introducing or highlighting topics about the company are much more effective in capturing a visitors attentions then the standard text heavy introduction on a homepage.
Adding video testimonials to your site adds a personal touch that can’t be perceived through written text. The visual and audio stimulation will add a heighten experience of your site. These video testimonials can either introduce your product, talk about the company, or provide valuable information about the product, company, and the people that work there.
The use of web videos is very versatile. It is a very effective marketing tool when it comes to attracting visitor attention, keeping the viewers engaged, and disseminating the necessary information or message that you are trying to get across.
